By hiring us you essentially acquire a tool to catapult your brand into the eye of the public. We take what you do best and make it look as awesome as it really is by doing what we do best. While you may just want a website or a new logo, we think of everything as an extension of your brand. Thinking this way is powerful and that’s why we recommend starting from the ground up. Let us assess your identity and build you a new one. This can be done on top of an existing logo (if you don’t want a new one) or around a completely new mark. Either way, we strongly recommend addressing every aspect: colors, typography, graphic style, photography, etc. Once these elements are fleshed out they can then be applied to the physical products you desire: a website, a brochure, posters, videos, etc. Your brand is a living, breathing thing. Let us take care of it.
We want to catapult brands into the public eye. We take what it is that our clients do best and make it look as awesome as it really is by doing what it is that we do best. While sometimes our clients may say they just need a new logo, we think of everything as an extension of your brand. Thinking this way can be powerful and we recommend it!
When you start from the ground up you build something real–you build something intangible and tangible at the same time. Sometimes clients feel strongly about the logo they already have, and we get that! While most of the time we’ll argue for a logo redesign or revamp we understand keep the old one around in some cases, however, this doesn’t mean better branding can’t be built from it or around it. This means addressing every aspect: colors, typography, graphic style, photography, etc. Once these elements are fleshed out they can be applied to the physical products we create and the audience uses (a website, a brochure, posters, videos, etc.).
A brand is a living, breathing thing and should be easy to be apply to anything. Thinking this way ensures us that the branding was done correctly. During the process we may mockup products or examples that have no real use or function just to test the applicability of the brand (anything from landing pages, business cards, and posters to coffee mugs, socks, and temporary tattoos). Again, a good brand can be used anywhere.
We may create the logos, graphics, and websites for our clients users the brand is created for the client’s themselves. We generally tell our clients to “brand yourself.” Yes, we’ll do the work to create the brand, but it can’t be done without a solid idea of who or what the client’s brand is, and that has to come from them. Then, once the work is done it must be maintained. We supply them with everything they may need to apply their brand to everything they do moving forward: fonts, color codes, graphic packages, photography examples, and style guides. We also train them how to properly use the systems we’ve put in place and how to keep the look and feel of things consistent on all platforms/mediums.
We tell our clients that “branding yourself” is more than changing the look and feel of your company or service, it is realizing your voice and using it in all forms. To be a successful brand you must find your voice and speak loud and speak often.